January 20, 2012

Project: Promo leaflet for CCKLB

Here's the final design for the new leaflet of Lac-Beauport's canoe-kayak club. They wanted me to design a leaflet presenting their new summer camp programs. Their previous leaflet (see here and here) was disorganized and very plain, so I made it my mission to design a fun one that kids will be excited to bring to their parents (''MOM! I want to go to camp this summer! PLEASEPLEASEPLEASE!'').

Since they're printing the leaflet in grayscale, I chose playful doodles and strong, high-contrast graphic elements to make it more eye-catching and super friendly for the kids. I put the important dates on a black page to clearly separate it from the rest of the information. This way, parents can cut it and hang it so they don't miss a single competition.



Project type: freelance
Client: Club de Canoë-Kayak Lac-Beauport
Date: January 2012

2 comments:

  1. very nice project! perfect for a young audience :)

    ReplyDelete
  2. This is cute! Good job!

    -Kate

    ReplyDelete

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